SEO Notes from January 21, 2010 meeting:

What is SEO?
> Defined
> Importance of "Page 1"
> Generally Text-Based

Scope / Specificity
> Trade, line of business
> Geography

Content
> Keywords
> Utility

Directories
> Free
> Paid

Backlinks
> Consumer sites
> Local listings
> Other sites (like FLAG)

Time
> Bots
> Traffic

Paid ads

Benefits
> Phone book listing value for free
> Younger demographic uses web almost exclusively